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Tuesday, May 24, 2011

Is your website working for you?


There are millions of websites out there, and tracking how people are getting to your site and what’s performing well is a must for being competitive in the online market.
Google Analytics makes it easy for anyone managing a site to track and analyze this data. It’s a powerful, free tool that can answer a variety of questions for a wide range of users. Wondering which keywords resonate with visitors? Need insight on what design elements might be turning people away?

Google Analytics provides:
  • Visitors: This shows many things about the people coming to your site, including where they’re located geographically, what language they speak, how often they visit your site and what computers and browsers they use to get there.
  • Traffic Sources: Here you’ll find how people got to your site. You can track which sites link to your page or keywords people search to find you.
  • Content: This tab gives you insight into specific pages on your site. It can help answer questions about how people enter and exit your pages, as well as which ones are most popular.
  • Goals: If you’re aiming for established objectives, reports in the Goals tab will be helpful to you. Here you’ll find data about desired actions from users, including downloads, registrations and purchases.
  • Ecommerce: You’ll only need this tab if you’re selling items on your site as it houses all merchandise, transaction and revenue activity information.
These tabs contain subreports that provide insights about specific aspects of your site, including top content and visitor loyalty.
The information you choose to track depends on what curiosities you want to quell. Being in touch with keyword searches can help a site with text-heavy content to boost search rankings, while knowing which products convert best can inspire ecommerce sites to increase visibility of these items.
NovoLogic can help you implement Google Analytics, or help you create a new website for your small or large business. or if you are looking to rework your existing web site. All of our sites whether for external marketing use or for internal communications and training are designed to leverage Google Analytics.



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