Just press play on Arcade Fire's new web music video, "The Wilderness Downtown," and you'll know that you're seeing a glimpse of the future of entertainment. Utilizing cutting-edge internet technology, the Montreal-based rock band, along with director Chris Milk and partners at Google, have created an interactive media experience.
Type in your childhood address, and a custom-generated music video is created featuring images of your childhood home and neighborhood, pulled from Google Maps and Street View.
"You do get a little bit of the feeling of, 'Wow, I felt a little bit like I was there again,'" said Andy Berndt, vice president of Google's creative lab.
"The Wilderness Downtown" relies on HTML5 technology, a new web development standard that allows programmers to use web browsers in a whole new way. Windows pop open and closed in a choreographed fashion, and video, graphics, and text can be combined in real-time.
Our bet is that because of the personalization and use of personally relevant connections, you will find this communication very memorable and pleasing.
after you put in the address of a place where you grew up, put in the place you work and see how the experiencing changes.