Idolatry is usually defined as worship of any cult image, idea, or object, as opposed to the worship of a monotheistic God. In today's context, idolatry is not limited to religious concepts, however, and considered more of a social phenomenon where false perceptions are created and worshipped, or even used as a term in the entertainment industry.
If you build it, the brands with come? (Brands will to go where buyers are) and brands love the hype machine. Enter mybrandz.com - a live & active fan page where YOU make the brand content? A place where companies can find who likes them and then target them with new products? Could also tie in with social media to leverage even more fandom/fanboys?
The big question: where/how do smaller brands fit into this?
Not exactly a new idea? IIRC hotornot had this years ago and had pages on facebook where users uploaded content about the brand too. Brazil already has their version? Little Debbies, Krispy Kreme anyone?
>> misc links: 01, 02, 03, my page on mybrandz
*much of the information/ideas gathered from comments area here.