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Thursday, October 29, 2009

social media monitoring and more...

- consumer feedback
- social media monitoring
- real time conversion tracking
(these go hand in hand)

Current websites in this arena:
google forms (has its own tool on fanpages called insights)

(notes from the webinar today)
-look for complaints about your competitor - for options for you to shine, or fill gaps - could be your own problems too
-leveraging the crowd for expectations of product/service/price
-INFLUENCERS drive the actions that you want (not necessarily their reach)
-CRISIS -leverage indicators so a company doesnt have to react, spot a crisis before it starts
-ROI -the conversations that are providing the most activity for you, path of conversation (and how to reproduce if successful)
-THE AUDIT -is our marketing sticking, or how is it adapting?
-align yourself with areas of talk that you want to be associated with
-participate and respond to conversations in your community (as well as competitors)
-eitiquitte - thank them for their comments, apologize for problems "i'm sorry"
>> radian6 webinar

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