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Thursday, October 29, 2009

social media monitoring and more...

- consumer feedback
- social media monitoring
- real time conversion tracking
(these go hand in hand)

Current websites in this arena:
http://getsatisfaction.com
http://disqus.com/comments/
http://js-kit.com/
http://www.tangler.com/
http://intensedebate.com/
http://www.ubervu.com/
http://uservoice.com
http://www.crowdsound.com
http://www.spigit.com
http://www.ideascale.com
http://www.comment.com
http://www.fevote.com
http://www.suggestionbox.com
http://www.radian6.com
google forms
http://www.mahalo.com/search?q=signup+anytime
http://search.twitter.com/
http://twitter.grader.com
http://www.facebook.com (has its own tool on fanpages called insights)
youtube.com
http://groups.google.com

(notes from the webinar today)
LISTENING AND ENGAGEMENT
-look for complaints about your competitor - for options for you to shine, or fill gaps - could be your own problems too
-leveraging the crowd for expectations of product/service/price
-INFLUENCERS drive the actions that you want (not necessarily their reach)
-CRISIS -leverage indicators so a company doesnt have to react, spot a crisis before it starts
-ROI -the conversations that are providing the most activity for you, path of conversation (and how to reproduce if successful)
-THE AUDIT -is our marketing sticking, or how is it adapting?
-align yourself with areas of talk that you want to be associated with
-participate and respond to conversations in your community (as well as competitors)
-eitiquitte - thank them for their comments, apologize for problems "i'm sorry"
>> radian6 webinar

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