Introducing Google TV Ads: Flexibility
The only hurdle I see in the process so far is - its kinda hard to figure out how to get to creating your TV account. Seems like Google pushes the Adwords side of it a little too much. FYI - They do charge you a $5 fee upfront to setup your TV account.
It also looks like they are partnered with SpotMixer, which helps users create video & audio spots themselves - or sets them up with a production person. Beware, it doesnt appear that the SpotMixer website works on FireFox.
>> actual google TV site location
>> sample SpotMixer video ads
>> 032409 - Google TV Ads: Reaching Far and Wide
>> 031409 - Spot Runner Is Running On Fumes
>> 021309 - Google TV Ads: Still a Tough Sell
>> 050108 - Google Now Lets You Place Ads On TV